A Review on How Dictators use the Military on a Democracy

The Dictator's Handbook, reminds me over the years way from the 70's as a child hearing the TV and News about Ferdinand Marcos, President of the Philippines who in September 21, 1972 the same day we were lying in state my grandfather in Manila declared Martial Law. I remember watching all the protest though I didn't really understand much what was going on. I do remember seeing in a black and white Zenith TV, a youth group protesting from the national park of Luneta all the way to Malacanang Palace the official seat of power. I saw how the tension started as they walked near the Palace up to the metal gates then all hell broke loose, tear gas bombs, water hoses, batons with metal riot gears and the rest is not rated to be written in this blog.  

Then when I became a grown person decades ago in mid 80's Ronald and Nancy Reagan hosted the dictator in the White House a year or so came the so called EDSA Revolution in 1986. The marches went back this time a different scene. Imelda, the former First Lady and the sick tired dictator was on the balcony of the Palace proclaiming himself the winner of the the just concluded Presidential election over then Corazon Aquino. That was the changing times in a third world country, a firm ally, the Philippines. The world watch as the protesters ransacked Malacanang Palace finding 5,000 pairs of shoes from the Former First Lady. While this was happening the Philippines First Family was flown to Honolulu, Hawaii in exile while the US Customs seized millions worth of jewelry and dollar bills.

The 1986 Revolution took 16 years in the making from 1960's when the dictator started running for office. It also took years of economic recovery unfortunately the mark of political dynasty and corruptions still exist today. This country was just an example of stories like Cambodia, Thailand, Cuba, and the last we recall Iraq's Saddam Hussein which also regularly hosted the so called dictator then  and his wife while they were in power. In 1990's I guess that gave me the foundation on entrepreneurship plight and my quest in inspiring and advocating for the youth and people with limited income. Hence was also the foundation why we sell books with this mission as this was my own little way of reflection and advocacy.

In Feb. 5, 2013 Jim Powell's article on Forbes quotes, Dictatorships are often unexpected.  They have arisen among prosperous, educated and cultured people who seemed safe from a dictatorship – in Europe, Asia and South America.  This is very true as as there are a lot of circumstances that leads to this. What my observation is that there are the tendencies already inherent but then the circumstances or circumstances suddenly comes and all of a sudden it's done.

Today some local Mayor's has ended city curfews which I commend. Free expression to protest of grief should not be banned. And if you want to be an accomplished seeing myself as witness through Martial Law this is a basic principle you need to reflect as this is a part cause. 3 months on a lock down is already imprisonment for some. The fact and fear of the contagious virus gauge the success of the shelter in place.

However, when you see thousands of every race, culture and gender in the planet on the streets to the extent of crying for humanity, this is something else. I personally had seen, heard and know what these inequalities are. But maybe out of fear of merely thinking that change is not happening hence I keep silent. But as I reflect on what's going on I tell myself I need to get back to my writing as this way I can show my support.

We have a lot of ways we can do as we have different situations in life. But Like the Rev. Al Sharpton said today in Minnesota., "The times have changed, we are in a different time and we need to adjust our clocks so we get the right time".

Peace as we celebrate the life of George Floyd. Black Lives Matter.

Alex Esguerra

A Higher Loyalty, Views, Perspectives

I Was a Top Clinton Aide. Here’s What I Think About Comey’s Book. - POLITICO an article I just read talks about another different perspectives on Former FBI Director James Comey’s actions in his new book, A Higher Loyalty

Clearly Jennifer Palmieri in her Politico article shares an overall democratic sentiment on how  the Clinton email investigation cause Hillary’s losing the 2016 election. It preceeded on her analysis as a political operative on Comey’s intent to be at the helm of the media spotlight and his executive actions beyond his role as FBI Director in her viewpoint.

There’s so many factors as she herself outlined on the personality and career history of Director Comey. Yet as any other politician on high level career positions like her, Comey and even Hillary, the previous background and work history is colorful with achievements leading to these high positions. Hence, whether the intent for Comey’s actions were really intentionally done to further climb up the bureaucracy and or not will eventually be unveiled over time. 

Historically, defeated candidates especially Presidential ones like Hillary who has prepared for over 10 years to run twice and get defeated will take a few years of healing from ones inner self and soul. In turn, a high profile executive like Comey whom as Jennifer said took actions beyond his position with goals to go up the chain whom eventually got fired. The story on Comey will be there for a while in lieu of his book but eventually he is going to be out of the spotlight unlike Clinton as after all historically she is still a Former First Lady.

The hiatus is still up most likely as long as the Russian meddling on the 2016 elections investigation concludes. It’s going to dwindle most likely if this current President wins a second term. 

Anyone buying A Higher LoyaltyI believe tries to see a better perspective on what happened on how Comey got fired. Some wants to see if there’s really a case on President Trump. I do not believe that the US for various reasons will impeach a current President.

Feel free to share your views on this book on the comments section.

Alex Esguerra

America's Dreyus Nixon's Case to Trump's Present Scenario

America's Dreyfus written by Bestselling Author Joan Brady author of the Theory of War writes on the trial of the century during the Nixon years. Similar to incumbent Donald Trump, Richard Nixon also had a single aim in life, "Win".

In 2016 this book had so many reviews about the real story of Alger Hiss. Joan Brady believes that Hiss was innocent but thinks, as did many of his friends at the time, that he was suicidally naive about what he faced. Chambers had appeared before HUAC in 1948 and, in the fashion of the day, had produced a list of alleged communists in government service. 

The main summary of this book is that it is about the dirty tricks employed by Richard Nixon and his allies in the late 1940s and early 1950s to secure the conviction of Alger Hiss, a former government official, on a trumped-up charge of perjury. 

Thus, the start of the discussion on the statements of conversations could have been taped, was just a strategy to ensure the loyalty of Former FBI Director James Comey. Trump admits: 'I did not make, and do not have' tapes of Comey conversations.

The referencing of this book is not about Alger Hiss or Joan Brady. It's mostly to look into the present scenarios depicted on the case of whether President Trump does have a case for impeachment or are we just not used to the Trump ways of someone who has never held a public office prior to becoming President. Likewise, the new era of a President being pro-active on the social limelight of "Twitter" is also new to the world of political science.

As of this writing, the travel ban case being withheld to certain muslim countries for the last few months has finally been lifted by the Supreme Court. Stricter port of entry laws in the US had been announced and a celebrated case about an undocumented immigrant arrested in a sanctuary city as San Francisco, CA.

Since January's Presidential inauguration, a lot has happen, a lot of issues are on the table including the Senate version of the Trump Care Act replacing the Affordable Care Act.

Right now, there are pros and cons about how the administration is performing but at the same they are the sitting administration. We should continue to be vigilant watchdogs yet to some let us let history pave it's way.

Alex Esguerra
Life and Times

New Book Reveals Hillary Clinton Spied on Campaign Staff Emails

New Book Reveals Hillary Clinton Spied on Campaign Staff Emails



Touching on Hillary's campaign rift with the Democratic party and talking about the reluctance of supporters of Bernie Sanders in supporting Clinton as front runner sort of explained initially why people then thought they had a flawed presidential candidate.



The book discusses on Clinton's winning the popular vote yet was not really successful in getting a lot of Senator Sanders supporters. Although Sec. Clinton's campaign staff are her deep loyalist, she spent enormous amounts of time asking existential questions to them.



Yet in summary although the book centers around on the ultimate failure of Hillary, the problematic circumstances and fiasco has nothing to do with her.

Affordable Books and Gifts on line

Affordable Books and Gifts on line

Shattered, a new bestselling book on the failed Campaign of Hillary Rodham Clinton, discusses a lot of angles detrimental to the her losing the Presidential elections. It also centers around bottom line to herself as the prime reason she lost the 2016 elections.

Part of it was micro-managing on campaign strategist, data analytics, her continuous quest to find the reasons behind her lost way back in 2008 as the standard bearer of the Democratic party which got Obama got elected.

Instead of focusing more on grassroot campaign eering and meeting more directly with supporters, constituents and detractors it was more on  online metrics, data gathering, social media which is the signature part  strategy that led to the election of then President Barack Obama.

There's a lot to read, expand and deeply understand as outlined in this new bestseller but over and over it boils down to the main cause of defeat, the candidate herself which allowed it.

Alex Esguerra



ADLE International

America's Global Environment Crisis or Not, Is it really important

Wikipedia on climate change says, "The United States is the second largest emitter, after China, of carbon dioxide from the burning of fossil fuels. The energy policy of the United States is widely debated; many call on the country to take a leading role in fighting global warming.

  

Red Sky at Morning by James Gustavo Speth is a great read about this topic.

 ^{James writes, "Pollution.Pollutants of many varieties threaten biodiversity.}

^{Toxic substances; oxygen-demanding wastes; nitrogen, carbon dioxide, and} 

^{phosphorous overfertilization; acidification; and photochemical oxidants (ozone)}

^{all degrade the structure and functioning of aquatic and terrestrial ecosystems."}

<sup>In the US alone the Gulf of Mexico is toxic with oil, we’ve caused earthquakes in the midwest when Fracking for natural gas, and 
we’ve blasted the tops off mountains in Virginia looking for coal.
When we turn non-renewable resources into energy we’re releasing toxic gases into the atmosphere, driving climate change and creating a hazardous issues around for all living beings.

Red Sky at Morning talks about the Eight Steps to Sustainability by having citizens engage and individuals doing things to promote each of these eight steps towards sustainability. Transition 5 on Sustainable Consumption is already an on-going effort today where it focuses on greening consumer purchases.It also touches on Center for a New American Dream an organization giving useful resources on "lifestyle shifts" including guides on how to buy green, parent in a consumer society and they advocate for changes that support more sustainable consumption as the author wrote.

So with recent executive order directing the EPA (Environmental Protection Agency  to withdraw the Clean Power Plan  although concerning as far environment activist are, inn lieu of all the organizations and work in place through the years,</sup> “The Trump administration has to go through the same process of putting in a regulation as the Obama administration [did],” Orts noted.
http://knowledge.wharton.upenn.edu/article/trumps-executive-order-means-environment/

In conclusion, the threat on America and the Global Environment is real. Hence, we have to be pro-active as citizens on protecting the environment and working towards sustainability.  The US however has been a leader on environment science, and any action to damage this would risk climate science so it is imperative we continue to advocate for environmental issues.

Alex Esguerra

ADLE International

The Economy as 2016 winds up to a close and Obama's leaves a legacy

2016 started strong with it's ups and downs on the economy. As we wind down the year amidst a change in the administration on January 20, 2017, 

It has been said that the election of President elect Trump gave a good economic indicator boost from the investments and banking industry in lieu of his plans on taxes, jobs and the like, the future still lies beneath.

Such boost as economists' stated would have not made an impact if Hillary Clinton had won as the markets transcends Clinton was a carry over of the Obama policies.

Yet economist noted that the US economy has been stable and strong with Barack Obama's legacy of job creation and turning around the biggest recession in modern time after taking over the reign from George W. Bush in 2008.

With an average of 180,000 monthly jobs created from January 2016 to the elections in November 2016, the labor market had been growing in the last 74 months.

In Spite of this, the business investments and new productivity efforts did not turn out a lot as expected for the year. Hence, the quality of life of US workers was one the main drawback with Hillary Clinton's campaign and the Obama administration. It is said the a lot of mainstream workers in the midwest and where industrial zones gave a hefty approval and vote for newly elected Donald Trump.

Consumer confidence soared after 15 years this holiday season hence 20,000 point benchmark from the Dow Jones index which Trump twitted as a vote of confidence for his election.

The question lies on how a sitting president will be able to pass policy legislations with congress as after all this is where the divides on opinions was always the challenge of any sitting president. Trump talks about a 4% growth on the economy when he officially takes over, a goal we have to watch and see.

As of the writing of this article, outgoing President Obama had just signed an executive order with sanctions on Russia. Diplomats in Washington and San Francisco were given a 72 hour notice to depart the US while Trump acclaims he will lift the said sanctions as soon as he takes the oath of office. The great divide is with this signing today, the US Congress vowed to make their own independent investigation of the Russian hacking of the US Presidential elections of 2016 with a promise of more harsh sanctions.

As investments and productivity played a big factor in this turn around of the outcome of US elections being said that the declines were compared to the Great Recession and which started to improve right after the elections, this is where we can come back a year from now if this was indeed worth for the outcome.

The maybe's are there as what Obama mentioned that until you get to officially take the helm of the Office of the President is when you indeed will get to know what to do next. Credit goes to Trump as a billionaire business expert on managing the economic aspects needed but until he gets to sit on the chair will he realized what the position entails.

While the strong US dollar right now enjoys a rise in exports, domestic US companies which have international operations had been hurt as their goods and services became more expensive overseas. Hence, Trump's lessening the taxation in order to pushed local operations instead of international, has been one of the battlecry of this incoming administration.

Although the job growth in 2016 was exquisite, a lot of the growth factored on retail and fast foods for example which unequal opportunity factors as these jobs are low paying and minimum wage jobs.

So far economist viewed this neither positive or negative as this were not really good jobs per se.

Another factor affecting investments and productivity especially for small independent businesses are still lacked of working and access to capital. As an example, on the bookselling industry, booksellers were extremely hurt pre and post elections on book sales. The dominance of leading Amazon still continues to hold market share and the price stability of the actual book market value continues to be a challenge to be profitable as an independent small bookseller.

Connecting all of this in 2016 predicts 2017 to be a big working year to get back on track, be "positive" and after all we just have to wait and see how the new incoming administration will deliver their campaign promises to the detriment of the working class Americans.

As I continue my philanthropy in writing in behalf of the small independent businesses, the young entrepreneurs and low income families, my staff at ADLE International and http://www.affordable-booksonline.com contiuues our efforts on books which I thanked greatly.

Alex Esguerra

Bureau of Economic Analysis Data - What's in for the New Administration

On December 22, 1016 comes a new data release from the BEA (Bureau of Economic Analysis) from the last revision last Nov. 22, 2016.

On our particular industry on books retail line 31 S4 Book, periodical, and music stores - the 4th quarter of 2015 had 4,065 from 2015's 3rd quarter of 3,937 vs. 2014's 4th/3rd quarter of 3,865 and 3,876. This year 2016 - 3rd quarter was 3,964 and 2nd quarter was 4,044.

Then looking at line 35 S4 on Used Merchandise Stores, the 4th quarter had 4,037 and 4,154 on the 3rd quarter of 2015. 2014's 4th quarter was 3,820 and the 3rd quarter was 3,907. 2016's 3rd quarter is 3,976 and 2nd quarter is 3,940.

On line 37 S2 Electronic Shopping and mail order houses (Nonstore retailers) 2015's 4th quarter was 112,187, 3rd quarter for 2015 was 109,582 versus 2014's 4th and 3rd quarter of 100,752 and 97,741. 2016's 3rd quarter is 124,191 and 2nd quarter is 121,019.

Hovering at this data, the true facts over the years are that the 2nd quarter is the back to school time and the 4th quarter is the holidays. Hence, the 3rd quarter is usually a drop in between for bookselling. Used merchandise had a growth in the 3rd quarter of 2016 as this category is general meaning it embodies all used merchandise where clothing plays a big factor as well.

Although line 38 S2  Electronic Shopping is also general in category, it is said that since 2012 to 2016, books online shopping has been a growing trend in this category. Although, a typical traditional book buyer still goes to a book retail store front, it is a fact that online book sales has consistently grown over the years.

So from traditional big book online marketplaces also comes the typical brand big box retailers like Sears.com or even technology websites like Newegg.com now augmenting a lot of accessory sales on what they carry with new release books.

Textbooks still plays a big chunk online for students but new release books has been growing more and more than used books. This is especially true with fiction, juvenile fictions, and bestsellers like Harry Potter's "Fantastic Beasts".

As the online space continous to grow in the bookselling industry, still the typical challenges are there for independent bookstores and online book sellers. From the dominance of mighty Amazon, minimum wage, health care for employees to "Still" lack of working capital and expansion for warehousing and home offices.

Thus, this is what faces the upcoming Trump administration's slogan of making America Great Again. Now that a billionaire businessman takes over the US Presidency, lies the question of how this administration will role out it's economic policies fitted for small business in industries that had grown over the years.

Come 2017, the data speaks as well as the problems faced by independent booksellers. 

Affordable Books

Thanksgiving Inspiration

BOOKSHELF TOUR | 2016

Harry Potter and the Cursed Child - Parts One & Two (Special Rehearsal Edition Script): The Official Script Book of the Original West End Production - Rowling, J.K.; Thorne, Jack; Tiffany, John

Harry Potter and the Cursed Child - Parts One & Two (Special Rehearsal Edition Script): The Official Script Book of the Original West End Production - Rowling, J.K.; Thorne, Jack; Tiffany, John

It finally arrived:

About the Author

J.K. Rowling is the author of the seven Harry Potter novels, which have sold over 450 million copies and have been translated into 79 languages, and three companion books originally published for charity. She is also the author of The Casual Vacancy, a novel for adults published in 2012, and, under the pseudonym of Robert Galbraith, is the author of the Cormoran Strike crime series. J.K. Rowling is making her screenwriting debut and is a producer on the film Fantastic Beasts and Where to Find Them, a further extension of the Wizarding World, due for release in November 2016.

Jack Thorne writes for theatre, film, television and radio. His theatre credits include Hope and Let The Right One In, both directed by John Tiffany, The Solid Life of Sugarwater for the Graeae Theatre Company, Bunny for the Edinburgh Fringe Festival, Stacy for the Trafalgar Studios, 2nd May 1997 and When You Cure Me for the Bush. His adaptations include The Physicists for the Donmar Warehouse and Stuart: A Life Backwards for Hightide. On film his credits include War Book, A Long Way Down and The Scouting Book for Boys. For television his credits include The Last Panthers, Don’t Take My Baby, This Is England, The Fades, Glue and Cast-Offs and the upcoming National Treasure. In 2012 he won BAFTAs for best series (The Fades) and best serial (This Is England 88).

John Tiffany directed Once for which he was the recipient of multiple awards both in the West End and on Broadway. As Associate Director of the Royal Court, his work includes The Twits, Hope and The Pass. He was the director of Let The Right One In for the National Theatre of Scotland, which transferred to the Royal Court, West End and St. Ann’s Warehouse. His other work for the National Theatre of Scotland includes Macbeth (also Broadway), Enquirer, The Missing, Peter Pan, The House of Bernarda Alba, Transform Caithness: Hunter, Be Near Me, Nobody Will Ever Forgive Us, The Bacchae, Black Watch, for which he won the Olivier and Critics’ Circle Best Director Awards, Elizabeth Gordon Quinn and Home: Glasgow. Other recent credits include The Glass Menagerie at A.R.T. and on Broadway and The Ambassador at BAM. Tiffany was Associate Director of the National Theatre of Scotland from 2005 to 2012, and was a Radcliffe Fellow at Harvard University in the 2010-2011 academic year.

The Candidate's Speech Entrepreneurial yet Clueless on Foreign Policy and Statesmanship

I'm working on my computer overwhelmed by this candidate's acceptance speech which caught my attention for a few minutes to pause and listen.

Listening through, I remember when I hit 21 years old successful transform a start-up 2 years of ago to US$500,000 which back then was a lot of equity and stability for a micro cottage enterprise. I started with this as this was the arena how I got started to be a presidential appointee for the Youth and Young Entrepreneurs then. 

When I started that new role,  I have all these entrepreneurial ideals that I've tested in being successful as an entrepreneur. This speech tonight reminded me of this idealistic ideals I did have to start then especially when I entered the foreign affairs relationship as APEC Youth Representative and co-chair of then APEC Young Entrepreneurs Assn. 

During those years, I've to admit although some of my entrepreneurial skills and ideals were really essential I also learned a lot of what race, culture, foreign policy/relations as it relates to trade policies and governance. Likewise, I got a more better understanding why politicians have these so called platforms as when I started of course I just associated them with corruptions, dynasties and the like.

As I hear this speech tonight, my biggest concern as a struggling small independent business thinking back to my days and exposure to foreign policy is we cannot afford an individual that will be in the learning process and curve like me.

This country's liberal and urgent problems needs an experience statesman as we cannot afford for that person go through a training process. Of course, I don't mean to state that the other candidate my be the ideal person neither had we heard that other candidate's speech and platform.

Criticizing the starting from the the present policies does not give the message of what this candidate indeed brings to the table. However, I may be wrong just because I compared what I'm hearing to my personal experiences.

All I can say, let's hear what is there for the independent small businesses?

http://www.affordable-booskonline.com

Young Entrepreneur's Emerging Saga Then and Now

Under 18 and making serious $$$

What do billionaires Jeff Bezos, Mark Cuban and Richard Branson have in common?

They each started their first business before graduating high school.

Stories of 20-somethings launching start-ups from their dorm rooms seem to pop up everywhere, but it seems entrepreneurs are getting even younger.

While they aren't billionaires yet, these eight entrepreneurs under 18 years old are making a name for themselves—and some serious cash.

—By CNBC's Sarah Whitten

Posted 27 July 2015

This quote is barely a year old yet the principle that lies beneath goes back ages when entrepreneurs start on a early age. It goes way back then when we started the APYEA or APEC Young Entreprneur's Association in Ottawa, Canada in 1997 during the APEC Economic Ministerial Meetings leading to the Declaration during the Economic Leaders Meeting.

Thank God in the quote above are some names that were also in the helm of establishing their business empires so lol I don't feel that "old" in such sense. I guess nowadays it's already kinda hard to continue my discipleship on young entrepreneurship when I've graduated that age demographics. Yet, I still have the spirit, the mission, enthusiasm and most I still fell responsible in continuing the quest as my flagship site: http://www.affordable-booksonline.com  continues to exist with it's core mission built of my discipleship.

Continuing on the CNBC article above, here is my favorite part of the youngest millionaire at 7.

Sebastian Martinez

He's only 7, but he's already CEO of his own company and a philanthropist.

Sebastian Martinez's passion for collecting bright and zany socks turned into a business when his mother suggested he design his own. The result was a company called Are You Kidding which Sebastian started at age 5.

In 2014, Sebastian made $15,000 selling his specialty socks with the help of his director of sales and big brother Brandon Martinez.

Since January revenue has continued to grow. "We have been able to already reach the $15,000 that we made last year and are on track to double and hopefully triple our sales this year," Rachel Martinez, the president of the company and Sebastian's mother, told CNBC.

Are You Kidding teamed up with organizations like the American Cancer Society and the Live Like Bella Foundationlast year to raise more than $3,000 for cancer awareness. In April, the company partnered with The Hue Studio and donated 25 percent of all proceeds from its "Eye See You" sock sales to Discovery Arts, a charitable organization that brings art programs to children with serious illnesses.

My take on Sebastian and the new emerging young entrepreneurship keep up the spirit yet enjoy life to the fullest after all youth is the best part of growing up in life.

Alex Esguerra

The Sleep Revolution: Transforming Your Life, One Night at a Time

The Sleep Revolution: Transforming Your Life, One Night at a Time

How Diamond Makes A Retailer Want To Weep - Bleeding Cool Comic Book, Movie, TV News

How Diamond Makes A Retailer Want To Weep - Bleeding Cool Comic Book, Movie, TV News: Mimi Cruz is the manager of Salt Lake City's Night Flight Comics. A major figure in getting comic books into libraries over a number of decades, she has ma

What Lies Between Us, A Novel by Naomi Munaweera, New York Times Bestsellers

What Lies Between Us, a winner of the Regional Commonwealth Book Prize for Asia signifies similarity to a lot of Asian Americans having the culture within yet living the challenges of growing up as an American.

                         Like Ganga fulfilling the American dream of graduating from college, moving to a city like San Francisco, working as a nurse while reminiscing the scars from the past. After which a love story begins with Daniel yet secrets from the past haunts her until she finally commits the terrible dreaded act followed by her confession.

                         Author Nayomi Munaweera a foreign born Sri Lankan who grew up in Nigeria deficts the story of Ganga. Nayomi immigrated to the USA as a teenager and currently is resident in Oakland, California. 

                         Way back the days of ABAC @APEC, Asian literary award giving bodies really recognizes Asians that have exceeded notability. Nayomi's first novel then, "Island of a Thousand Mirrors" won the 2013 Commonwealth Book Prize  for the Asian Region, was long listed for the 2012 Man Asian Literary Prize, and was shortlisted for the 2013 DSC Price for South Asian Literature.

                          Her first novel was "The Beating heart of Island of Thousand Mirrors is not so much its human characters but Sri Lanka itself and the vivid, occasionally incandescent language used to describe this teardrop in the Indian Ocean" - The New York Times Book Review.

ADLE International - Livre-Rare-Book
http://www.affordablebooksonline.com
http://www.lifeandtimesofalexesguerra.com

Super Bowl 50 San Francisco

Super Bowl 50 invades San Francisco Bay Area.

It was a week of high profile and high security from the NFL Experience at the Moscone Center,  Super Bowl City at the Embarcadero to Levis Stadium in Santa Clara for today's Super Bowl 50 Sunday.

With thousands of people on these venues getting the 1st time Super Bowl feeling in San Francisco the NFL wants everyone to experience what Super Bowl.is about.

The first step on getting to the venues like Moscone Center is downloading the Road to 50 app simplying. the registration process to be able to participate in the activities like throwing a football, picture at the Lombardi trophy etc..

With Alicia Keys playing also at Super Bowl City leading to Game Day which is 8 hours as of writing this blog..

It's all about the feeling and experience of Super Bowl for all walks of life per the NFL.

State of the Nation : Obama's Farewell Writing History

Listening and yet blogging while Barack Hussein Obama delivers his last State of the Nation address, as any sitting President starts on his administrations successes. Watching these speeches on television over the years one thing I've noticed was a change on how the applause was on this congress. The Speaker of the House who sits by the Vice-President seem to be real serious including the Presidential Candidates Republicans on the audience. In saying this, it's the first time I've noticed there were not applauding when the rest are. Over the years as a gesture I remember everyone was applauding or standing.

The President touched a lot of points from the Economy, Unemployment, Auto Industry, HIV-Aids to even Cuba and Bin Laden. Although such audience gesture might indicate agree or disagree, we should looked at the facts of Obama's case. First and foremost he was the first sitting minority as President, he started with one of the hardest part - A Recession, a post Iraq invasion and a climate to redeem trust in the Presidency.

I do want to note the differentiation of then Senator to President Elect Obama as a political figure transcending to a realist commoner leader. From depending Social Security towards his fourth talking point about the future moving forward. Democracy he said goes into a haul distinguishes the difference of the rich and poor  reminiscing his greatest frustration. 

I remember in my year as APEC Youth Representative and the last year of Bill Clinton's Presidency, the similarity of both siting Presidents is this transformation of the true reality of what's going on in America.

Even as a private citizen openly active in youth and political affairs then and now as middle age, you start off with all the ideals that you want to accomplish and over time you augment things, you learn, deviate, mature and transcend your vision towards the real time factors and prevailing conditions.

One ideology I'm proud of is when we started ADLE International in 1998 with the vision of affordability we have endured this vision 18 years after. It's because more than ever what I've seen is that Obama's disparity on the gap between rich and poor really affects a lot of students. This is why till this day we have special promotional prices for textbooks, etc..

Do we make money on this special deals, not really but it's about the vision and mission of what we started and Entrepreneurship is a long development process which one should be looking at the long term results, customer loyalty, fulfillment and   brand recognition. 

As I finish writing this, Obama has just ended his farewell Sate of the Nation. My take, regardless on how history writes about Obama, a salute to a visionary realist the greatest minority President the United States ever had.

                                                                                                                                                                     Alex Esguerra                                                                                                                                                                                                                                                                                                                

                                                                                                                                                                                                                                                                                                                                                                                                                                             

Online Shopping Apps and Mobile Integration

Today's online shopping portal has totally evolved. From a world of auction listing bidding and winning to mobile apps integration. Added to it comes seamless e-commerce shopping carts powered by www.google.com, www.amazon.com, www.paypal.com, www.square.com and many more. Gone are the days you have to re run your credit cards or input the numbers manually then you get the continued decline messages even though you haven't  really use your credit line.

Online websites such as ours at Affordable Books have been undergoing reengineering as not only does it needs to be socially interactive and seamless it needs to be mobile device friendly.

Hence from the traditional html/css protocol and API integration we had to wake up and operate differently in this new age.

So when Affordable DVD's,
Affordable Electronics and Quality CD'S came live all of these platform integrations came to effect.  The truth is everything is Mobile nowadays.

So I guess the thing to think about is being mobile friendly on your online selling presence being easy user friendly and seamless.

Alex Esguerra  

Creating Millions of Customer Virtually Free Online

Today's online web marketing retail shopping has changed in terms of customer acquisitions and even retention.  Years ago when we were developing our first online storefront

Affordable Books on line there were so many facets in marketing it online. From Search Engine optimizations, ad-words and then emails using 3rd party channels seem to be so many task especially for an individual small operated business.

Then came the power of blogs which was indeed excellent in my case as I do a lot of writings and contributions ater APEC 1997. This blogger profile and our Wordpress were part of the first series which later duplicated and duplicated some of our traffic.

So to any aspiring new online wanna be my recommendation is optimized through blogging as not only you'll get a lot of opinions, ideas, comments and interactions it's also a way of really spreading your online presence and storefront.

Back then as mentioned in my previous blogs , my then branded name domain which I bought for $9.99 a year is now being sold for $2,300. The domain has so many back links and domain referrers in the world of SEO.

So today on top of the two blog sites, I try my best to write when I can at my life blog.

We are also blessed and fortunate to have duplicated our initial storefront.

Three of our other sites can be found at; Affordable DVD's, Affordable Electronics, and Quality CD's

There is also the influx of social media syndication's, feeds, RSS, pins and postings.

So to any aspiring online entrepreneur of 2016 you have a lot of tools and even free ones to indeed create customers virtually, You jus have to do your homework and as any endeavor you ahve to commit your dedication.

Alex Esguerra