Bureau of Economic Analysis Data - What's in for the New Administration

On December 22, 1016 comes a new data release from the BEA (Bureau of Economic Analysis) from the last revision last Nov. 22, 2016.

On our particular industry on books retail line 31 S4 Book, periodical, and music stores - the 4th quarter of 2015 had 4,065 from 2015's 3rd quarter of 3,937 vs. 2014's 4th/3rd quarter of 3,865 and 3,876. This year 2016 - 3rd quarter was 3,964 and 2nd quarter was 4,044.

Then looking at line 35 S4 on Used Merchandise Stores, the 4th quarter had 4,037 and 4,154 on the 3rd quarter of 2015. 2014's 4th quarter was 3,820 and the 3rd quarter was 3,907. 2016's 3rd quarter is 3,976 and 2nd quarter is 3,940.

On line 37 S2 Electronic Shopping and mail order houses (Nonstore retailers) 2015's 4th quarter was 112,187, 3rd quarter for 2015 was 109,582 versus 2014's 4th and 3rd quarter of 100,752 and 97,741. 2016's 3rd quarter is 124,191 and 2nd quarter is 121,019.

Hovering at this data, the true facts over the years are that the 2nd quarter is the back to school time and the 4th quarter is the holidays. Hence, the 3rd quarter is usually a drop in between for bookselling. Used merchandise had a growth in the 3rd quarter of 2016 as this category is general meaning it embodies all used merchandise where clothing plays a big factor as well.

Although line 38 S2  Electronic Shopping is also general in category, it is said that since 2012 to 2016, books online shopping has been a growing trend in this category. Although, a typical traditional book buyer still goes to a book retail store front, it is a fact that online book sales has consistently grown over the years.

So from traditional big book online marketplaces also comes the typical brand big box retailers like Sears.com or even technology websites like Newegg.com now augmenting a lot of accessory sales on what they carry with new release books.

Textbooks still plays a big chunk online for students but new release books has been growing more and more than used books. This is especially true with fiction, juvenile fictions, and bestsellers like Harry Potter's "Fantastic Beasts".

As the online space continous to grow in the bookselling industry, still the typical challenges are there for independent bookstores and online book sellers. From the dominance of mighty Amazon, minimum wage, health care for employees to "Still" lack of working capital and expansion for warehousing and home offices.

Thus, this is what faces the upcoming Trump administration's slogan of making America Great Again. Now that a billionaire businessman takes over the US Presidency, lies the question of how this administration will role out it's economic policies fitted for small business in industries that had grown over the years.

Come 2017, the data speaks as well as the problems faced by independent booksellers. 

Affordable Books

Thanksgiving Inspiration

Harry Potter and the Cursed Child - Parts One & Two (Special Rehearsal Edition Script): The Official Script Book of the Original West End Production - Rowling, J.K.; Thorne, Jack; Tiffany, John

Harry Potter and the Cursed Child - Parts One & Two (Special Rehearsal Edition Script): The Official Script Book of the Original West End Production - Rowling, J.K.; Thorne, Jack; Tiffany, John

It finally arrived:

About the Author

J.K. Rowling is the author of the seven Harry Potter novels, which have sold over 450 million copies and have been translated into 79 languages, and three companion books originally published for charity. She is also the author of The Casual Vacancy, a novel for adults published in 2012, and, under the pseudonym of Robert Galbraith, is the author of the Cormoran Strike crime series. J.K. Rowling is making her screenwriting debut and is a producer on the film Fantastic Beasts and Where to Find Them, a further extension of the Wizarding World, due for release in November 2016.

Jack Thorne writes for theatre, film, television and radio. His theatre credits include Hope and Let The Right One In, both directed by John Tiffany, The Solid Life of Sugarwater for the Graeae Theatre Company, Bunny for the Edinburgh Fringe Festival, Stacy for the Trafalgar Studios, 2nd May 1997 and When You Cure Me for the Bush. His adaptations include The Physicists for the Donmar Warehouse and Stuart: A Life Backwards for Hightide. On film his credits include War Book, A Long Way Down and The Scouting Book for Boys. For television his credits include The Last Panthers, Don’t Take My Baby, This Is England, The Fades, Glue and Cast-Offs and the upcoming National Treasure. In 2012 he won BAFTAs for best series (The Fades) and best serial (This Is England 88).

John Tiffany directed Once for which he was the recipient of multiple awards both in the West End and on Broadway. As Associate Director of the Royal Court, his work includes The Twits, Hope and The Pass. He was the director of Let The Right One In for the National Theatre of Scotland, which transferred to the Royal Court, West End and St. Ann’s Warehouse. His other work for the National Theatre of Scotland includes Macbeth (also Broadway), Enquirer, The Missing, Peter Pan, The House of Bernarda Alba, Transform Caithness: Hunter, Be Near Me, Nobody Will Ever Forgive Us, The Bacchae, Black Watch, for which he won the Olivier and Critics’ Circle Best Director Awards, Elizabeth Gordon Quinn and Home: Glasgow. Other recent credits include The Glass Menagerie at A.R.T. and on Broadway and The Ambassador at BAM. Tiffany was Associate Director of the National Theatre of Scotland from 2005 to 2012, and was a Radcliffe Fellow at Harvard University in the 2010-2011 academic year.

State of the Nation : Obama's Farewell Writing History

Listening and yet blogging while Barack Hussein Obama delivers his last State of the Nation address, as any sitting President starts on his administrations successes. Watching these speeches on television over the years one thing I've noticed was a change on how the applause was on this congress. The Speaker of the House who sits by the Vice-President seem to be real serious including the Presidential Candidates Republicans on the audience. In saying this, it's the first time I've noticed there were not applauding when the rest are. Over the years as a gesture I remember everyone was applauding or standing.

The President touched a lot of points from the Economy, Unemployment, Auto Industry, HIV-Aids to even Cuba and Bin Laden. Although such audience gesture might indicate agree or disagree, we should looked at the facts of Obama's case. First and foremost he was the first sitting minority as President, he started with one of the hardest part - A Recession, a post Iraq invasion and a climate to redeem trust in the Presidency.

I do want to note the differentiation of then Senator to President Elect Obama as a political figure transcending to a realist commoner leader. From depending Social Security towards his fourth talking point about the future moving forward. Democracy he said goes into a haul distinguishes the difference of the rich and poor  reminiscing his greatest frustration. 

I remember in my year as APEC Youth Representative and the last year of Bill Clinton's Presidency, the similarity of both siting Presidents is this transformation of the true reality of what's going on in America.

Even as a private citizen openly active in youth and political affairs then and now as middle age, you start off with all the ideals that you want to accomplish and over time you augment things, you learn, deviate, mature and transcend your vision towards the real time factors and prevailing conditions.

One ideology I'm proud of is when we started ADLE International in 1998 with the vision of affordability we have endured this vision 18 years after. It's because more than ever what I've seen is that Obama's disparity on the gap between rich and poor really affects a lot of students. This is why till this day we have special promotional prices for textbooks, etc..

Do we make money on this special deals, not really but it's about the vision and mission of what we started and Entrepreneurship is a long development process which one should be looking at the long term results, customer loyalty, fulfillment and   brand recognition. 

As I finish writing this, Obama has just ended his farewell Sate of the Nation. My take, regardless on how history writes about Obama, a salute to a visionary realist the greatest minority President the United States ever had.

                                                                                                                                                                     Alex Esguerra                                                                                                                                                                                                                                                                                                                

                                                                                                                                                                                                                                                                                                                                                                                                                                             

Online Shopping Apps and Mobile Integration

Today's online shopping portal has totally evolved. From a world of auction listing bidding and winning to mobile apps integration. Added to it comes seamless e-commerce shopping carts powered by www.google.com, www.amazon.com, www.paypal.com, www.square.com and many more. Gone are the days you have to re run your credit cards or input the numbers manually then you get the continued decline messages even though you haven't  really use your credit line.

Online websites such as ours at Affordable Books have been undergoing reengineering as not only does it needs to be socially interactive and seamless it needs to be mobile device friendly.

Hence from the traditional html/css protocol and API integration we had to wake up and operate differently in this new age.

So when Affordable DVD's,
Affordable Electronics and Quality CD'S came live all of these platform integrations came to effect.  The truth is everything is Mobile nowadays.

So I guess the thing to think about is being mobile friendly on your online selling presence being easy user friendly and seamless.

Alex Esguerra  

Creating Millions of Customer Virtually Free Online

Today's online web marketing retail shopping has changed in terms of customer acquisitions and even retention.  Years ago when we were developing our first online storefront

Affordable Books on line there were so many facets in marketing it online. From Search Engine optimizations, ad-words and then emails using 3rd party channels seem to be so many task especially for an individual small operated business.

Then came the power of blogs which was indeed excellent in my case as I do a lot of writings and contributions ater APEC 1997. This blogger profile and our Wordpress were part of the first series which later duplicated and duplicated some of our traffic.

So to any aspiring new online wanna be my recommendation is optimized through blogging as not only you'll get a lot of opinions, ideas, comments and interactions it's also a way of really spreading your online presence and storefront.

Back then as mentioned in my previous blogs , my then branded name domain which I bought for $9.99 a year is now being sold for $2,300. The domain has so many back links and domain referrers in the world of SEO.

So today on top of the two blog sites, I try my best to write when I can at my life blog.

We are also blessed and fortunate to have duplicated our initial storefront.

Three of our other sites can be found at; Affordable DVD's, Affordable Electronics, and Quality CD's

There is also the influx of social media syndication's, feeds, RSS, pins and postings.

So to any aspiring online entrepreneur of 2016 you have a lot of tools and even free ones to indeed create customers virtually, You jus have to do your homework and as any endeavor you ahve to commit your dedication.

Alex Esguerra