Saturday, July 04, 2009

Independence Day

Independence day brings to us memories of how we had achieve our freedom. This year is a challenging one due to the economic uncertainty. However, we should recognize this time to remember the people that had been helping to fight for our freedom and liberty.

So as we celebrate the fireworks display tonight, let us remember the blessings that we receive each day for independence.

Happy 4th of July.

Saturday, June 13, 2009

The hard facts of the financial crisis for disabled people

Living with a chronic illness and being disabled in times like today are not fun. Each day the stress pounds on how one would be surviving considering that the money coming in is not even enough.

What's worse is that some benefits from agencies are literally withheld or denied because of the lack of the money. Of course, there would be excuses about administrative requirements but the bottom line is that the poor, ill and needy are the ones who are experiencing the repercussions of the system.

The main goal must be to check and balance in government and agencies. There should be agencies that can really understand the real problems of the needy as to the vast administrative requirements of the law. This is the biggest thing that the needy people can rely on as after all as hope seems to be gloomy sometimes.

Tuesday, May 19, 2009

Is there such a thing as destiny and belief

Both words seem to have a very much expanding menaing. However, growing up simplr has a basic relevance to this words. It really depends on how we are brought up, to what beliefs and what cultures we were shown.

In certain cases like myself, religion played an important part of life. It was very synonomous that when times get tough and there are no more perceived ways to counter a problem or situation, prayers and belief in God plays an important part in the ordeal or process.

Growing up with ties to science and technology also seemed a little confusing at first. There were times I have to think if there was a logical meaning to the belief in terms of science. There were times that I have asked that is the belief not just a primitive way of supertitious beliefs? But then as time went by I discovered no, faith does work and it is indeed integral to one's destiny.

Maybe, there can be a lot of discussion points about this subject. However, as the purpose of blogging is mere personal expression, I want to share that personally faith, belief, and religion does work with my personal fate and destiny. This is the essence of the meaning of why personally I believe that there is such a thing as destiny and belief.

Tuesday, May 05, 2009

Dream the Impossible As It Will Be Possible

As a child in the 80's, I used to hear the song, "Impossible Dream" and love to watch "Mission Impossible".

Years and decades from now hopefully if this blog is archived and preserved, it will show how people like us of giving importance on the youth while undergoing the challenges that went on with it truly endures.

The realities of stories about lives is always focused on the present. So regardless if someone has really done a tremendous job and example for society what they are before finally getting that credit most of the time writes their own history. So when this project was started together about memoirs of past, present and future endeavors of my beliefs for the youth, this was the insurance of what memorable memoirs should be about.

Of course there would be a lot of stories from many sources good or bad about one's past lives and achievements but having more verifiable data sources will more validate such stories. The main point is that in all generational divides, it can be stated that giving the youth the right direction, preparation, recognition and importance always shapes what the future will bring towards success.

And who knows, just maybe as in democratic politics, the youth will be well represented in the executive, legislative and judicial branches of governments for years and decades to come. Even cabinets and houses in governments will permanently appoint a specific youth representative.

Then a new era in democratic ideals and change will indeed be achievable in rich and poor nations.

Saturday, April 25, 2009

Realities of small businesss owners and self employed individuals

Emails climbing to thousands, phone calls and messages non-ending, chores getting longer, finances to account needing more attention, clamoring cash flow sources for paying bills, etc.., These are just some of the enormous routine work schedule that a solo self-employed individual or entrepreneur goes through upon a sudden illness, emergency need, or after days or weeks of not being able to work.

As the old saying states, this would not have been an issue if there was a delegation of task, other people in the team and or an action plan in case. Yet inspite of the realities and educational aspects sometimes humans under estminate true situational factors. A lot of times, the over lying circusmtance is always equalled to a certain generalized solution. Often times, the gaps between a start-up, just opened up, or purely run solely due to cost cutting measures are not always pyschologically considered in the equation.

Take for example the current global economic recession which has literally imperilled a lot of the entrepreneur's survival resources. The chain and effect syndromes that underline and intertwine with the actual business challenges and problems are another.

Yes, it is agreeable to be guilty of not being able to accomplished the much needed goals and chores. However, responsibility is another thing. Nobody would risk a business or income opportunity. In order not to anyhow a person's health and well being comes first and foremost. Without the person's ability to protect it's own self and it's immediate circle, work will never be possible at all. Hence, it the reason why humans can always start anew regardless of any circumstances.

Alex Esguerra

Wednesday, March 25, 2009

How Do You Make The Difference through Believing

Just like when I took this journey of years of being in low profile and suddenly come out to support change was what this is about. Taking such a journey is not always easy as there are a lot of people that makes politics as a business.

But through mere faith, hope, love of community and society will one's determination for passion to create the change should not stop anyone who wants to take the same journey.

The point of all of this somewhere back in time as I have personally experience, is the passion to lead, inspire and show people that it is indeed possible.

From a a mere change of cash from selling an old car and starting in a garage. The main difference was that my family, my community and most of all my government believed of this very ideals back then. In spite of the culture among young people of not having enough experience and coming from a middle class family, it was a mere process of replication, sustainability and inspiration from the very grassroots level of society.

I have always believe that putting the community and society over and above your own amibitions leads to greatness. In that creates the spark of motivation from nothing towards growth and opportunity. I had to create a speaking voice for world leaders if so needed as regardless of race, belief and age everyone has the right towards free trade and opportunity.

When you take such a journey it is very hard as it compromises a lot even one's future, safety and opportunities. But then the hard part of faith activism is that the feeling of achievement is very outpouring. Through that outpour creates more motivation from someone with that fire in their belly to create a more better impact for the greater good of society.

Nowhere in my life from that garage that I saw myself one day speaking in behalf of the greatest innovative technology young entrepreneurs in the asia-pacific region. I also did not even see myself being part of writing economic programs and even meeting world leaders. So what the greatest lesson of this online journal is a testimony that compassionate dedication towards humanity is possible.

My goal today is help spread this testimony and hopefully the next generation of young leaders. Together we march to greatness because going back to the one's civil liberties is the only way that will create the healing of an economic recovery.

Saturday, March 21, 2009

When are you going to acknowledge the need when one is gone as in the past.

When people die so does their ideals and their passions. Then we have this memorial services talking about the pasts and or whatever contributions a dead person may have at some point done or accomplish.

Through the years of giving the best legacies of my closest relatives always memorable, no matter how grandeur or small I have tried, people seem to wonder why I still wept? This was because being close to these very people who have influence my life so greatly I knew they have their own way of ADD. It's hard to being some kind of historian and keeper of family secrets as you also know what the frustrations were about.

Just like the closest women in my life came the three important things for them such as Faith, Love and Family. Then came the common denominators of community, society and entrepreneurship. I was always wondering why they made genealogy and the church as part of everyday or usual converations. But on the other side of the circle, they knew what people were talking about. Some people talk about thriftiness, strictness, discipline, and or being them being too shrewed to get rich.

So as a child, it makes you really wonder what's the real truth and the quest to find the answers. Then slowly I understood how it all connects so that in the end the spirit of giving back can be returned. The one great thing I have learned in my own quest is that one should be able to really express the true goals so that later on people will have some kind of historical reference to refer to back in time.

This is the spirit behind why I was so deeply fascinated in writing an e-book through "Memories of an APEC Youth Representative". So that together with this and other facts of evidence, people can some day refer to and what, who, and how was the real other side of me and the women behind the circle. I was the only one who can be the communicator of the histories that they wanted to express.

Because the expressions were so private that more than ever people did not really get the real message. Thank God I was the creative one, imaginative, and able to write in some way as otherwise these expressions will just stay beneath me like what had stayed beneath them.

I guess the only setback I have personally is that of all the adversities I have endured with these intentions I hope I can simply enjoy the fruits while am still here. As when I'm gone it will not make sense because there is nobody like me to past it on to. Yes, the chain breaks here because the real inner stories of the once mighthy religious De Leon family ends with me.

Monday, March 16, 2009

I've Said My Pitch, Better Make Your Decision

Being multicultural in terms of ethnicity, "patience" has been a big virtue in my life as an entrepreneur. After all these years, I for heaven's sake know what sacrifices are all about. Sometimes people doubt people but even before we judge a person, we must indeed ask our inner selves how deep do we really know a person.

Just like Madonna's material world, we can't judge a person just because of what you see now. Intelligently, had you really dug deeper into a person's past if whether he has really indeed accomplished the past successes he said he was able to do before?

In a culture where relationship matters, it is very important for us to state what we really mean as it can make or break a deal. Our honor, our dignity and our ethics is on the line. Why for all this time, after all the heartaches, challenges and sacrifices did we re-appear just because we wan't popularity? That is past as am over that complex long ways time and memorial. I did what had to be done because I believe in the person or person's I honor and trust. Trust is a very important virtue as it's like a knife that will do harm if we played around with it.

In spite of the harassments and embarassments we have still welcome our detractors with open arms. After all, this is a new day and there are no more mavericks right now as we are struggling and we need your help for us to go through the turbulence. It is just a simple "yes" or "no" which would be nice to hear from if your going to support our business or not?

What my commitment is the legacy of what this is about. I am not in politics but just a struggling home based micro enterprise whom had been clamoring for your help and support all these months. The plan is written, the point person is known and the best way to move further is to work with the point person. Then together we heal, together my voice and my face will help inspire to motivate and tell my story. Thus, this will acknowledge to the world that change and the mathematical complexity of this is simply being an illusion of fear. I've said my pitch, better make your decision as then it might it be too late before the secret is given to others.

Thursday, March 12, 2009

It all comes down to product, focus and strategy

In all this time since the and over the wall street years investors gauge on earnings and revenue by purely making forecasting assumptions. Just look at what happen to the analyst who just admitted to be the greatest ponzi scheme of all time.

But regardless of what and how they look at similar micro enterprises like us, they never see potentials in terms of revenue growth. It can be mere simply colored graphs using microsoft excel data for basic understanding by all parties. But the idea is based on historical data which to me seems to be a more accurate way of predicting a true rate of return. But no, it was all about fico scores, credit ratings and bankers ratios which is why this economics is in chaos today.

It you get a few product category which is more focus, deliberate on the strategy and gauge the way of the founders delivery to the target market should at least ignite that inner intellectual part that this is "hot". It does not take fame gurus and names in the community if one is really an good investor.

The ability to use a commodity as a productized strategy generating multiple income streams should be how an emerging start-up should be classified. Product category mix varies on the evolving business climate and conditions. The entrepreneur's ability to immediately shift and add other streams to stay afloat should be rewarded than snob.

Let us forget of hoping for another Darwinism as there is no other Microsoft or no other Google. These companies and their verticals have still big growth potentials in their own niches. What we need to look for are the new candidates towards the places where such companies use to be, not a service model, social and community consciousness, sustainable growth but still focuses on using a basic product as commodity.

The more we procrastinate when the avenues are already open and conducive might be too late. Why, it's because not all the great innovators on such philosophies are still going to emerge having the past, the present and the future.

Saturday, March 07, 2009

Today I received a Note Thanking Affordable Books mission in redefining a new trend

With a short testimonial, I am very much happy to somehow get some kind of acknowledgement from a customer today. The customer was quoted saying, "You should be credited in your efforts about fighing for affordability among limited income earners all this time in spite of the challenges bestowed to you guys".customer - Affordable Books

Then the customer also continued in saying he/she like my blog about Valentine Saving Tips and about Charice. It's hard to get credit but for once I thought I should blog this because it was sent anonymously and I had no way towards extending the thank you for that comment.

Through the years, we had been building our online e-commerce driven model with the unique mission of showing the compassionate life of living low income, unemployed, and disabled while being taken advantage of predatory corporate giants. We had been publicly laughed at and mocked on basically being a customer service and value driven model than profits first business.

100 Affordable, High Quality Business Cards only $

Over the years that we have meawhile been abused like any third party independent online market place seller, suddenly the very core of our branding like "affordable", "frugal, "cheap", "limited income" and "unemployed" suddenly now becomes a household name. In the last two years, we have also been struggling to bring our message across about how corporate greed and the ill ways of monkey money making businesses will not thrive because it is almost stealing the middle and working class' dignity for basic survival.

Nonetheless, it has been even timely that Filipino World War II Veterans, the homeless and under insured
middle class have finally got an ally in the White House. But for all you know, this was the basic message of change and why people like us were so desperate for that change.

Thanks to our allies and people that have continuousy supported us through thick and thin, our vision and mission at least have reach significant milestones today. Even during the times when I personally kept focusing on being an online driven model to save on operating cost, valuation and convincing the investing community about online emerging sustainable technologies such as widgets and applications like "affordablebooks", we were still ignored.

And so to our ever loyal supporters, by now you know that I do keep my word of sharing the fruits of our labor. The thing I asked of you now is that let us use the written blueprint and business plan so that together we can really create the road towards a new direction and road to prosperity. Only in so doing this, will the wounds begin to heal and the markets finally set a new direction for online technologies like Alexandria to be a main central tool for education and communication.

Monday, March 02, 2009

Adult Entertainment Capital, Inc Changes Name to Zealous Trading Group, Will No Longer be Working With Adult Industry

Adult Entertainment Capital, Inc Changes Name to Zealous Trading Group, Will No Longer be Working With Adult Industry

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What does ADLE stand for?

We have been receiving inquiries of what was the original meaning when ADLE International was founded as a business on January 21, 1999 with the State of Oregon. Originally, it is the abbreviation for Alexander De Leon Esguerra - ADLE International and today it is Affordable, Dependable Limited Income Earners.

ADLE's vision is to mentor the youth in becoming great business leaders because of the belief on furthering knowledge and education. The mission is affordability for limited income earners. Everything about us is about education, philosophy and literacy.

Hopefully, this will answer the inquiries we have received.

Tuesday, February 24, 2009

The Speech that I Wanted to Hear from Barack

Yes, as the title says. This is the speech we (the youth) of the world wants to hear when he delivered a speech in the Congress of the United States tonight.

Never, has a speed of light, a President of change meant the right words at the right time for the right audience.

Yes, tonight's Presidential speech is what we wanted to hear from Barack Obama, 44th President of the United States.

This is what the ideals of change was all about. The preparation of the youth, the involvement of the youth, empowering education and the middle class.

As this online journal memoirs becomes a part of a legacy in times to come, perhaps it will take note that at least it touch Obama about values of what America is about.

What's the next steps? Yes, the next would be for this administration to appoint the youth leaders to take part of their leadership. This is the only way to change, the only to prosperity, and the way for the much discipline that America needs.

Just like 1997, when we formed the alliance at the mighty APEC economies for the Youth involvement. Obama indeed expressed the change factor of what has been needed to be heard all this time. This is the way, the way to democracy, the way to the future, the way for America to change.

More power to you Mr. President,
Former APEC Youth Representative Alex Esguerra
Founder, ADLE International

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Friday, February 20, 2009

What is the Strategy, the Internet is the Main Collaborator

The technology age enters a new age in the digital revolution. No longer just a mere place to advertise, build public image and create awareness, it is a new venture of communications.

From strategist turned main collaborator, the new re-invented information technology is now a main channel of communications, exhanging ideas, developing projects and sharing individual passions.

From a mere cobol interface, hardware, softwares, and applications came live streaming videos, online games, micro-blogging, tweeting and voice over instant messaging.

From the impressive indexes of Wall Street and pre-privatizations', now comes start-up investments towards emerging start-ups integrating human compassion, networking communications and killer applications. The Silicon Valley has risen right beneath the live spaces of the internet.

Now with a global shift for empowering the buyers rather than being influenced by mega sellers, there is a new revolution about wise spending, practicality and affordability of consumer behaviors and lifestyles.

With the online infrastructures of verticals, aggregators and syndications the word is out that social responsbility will prevail than the corporate power of greed. With it, comes the simple creed of walking the talk and delivering that expectations we want to communicate.

So as we move forward with great traction from the auspices of the passionate consumer and benefactors, the strategy simply lies on the magic power of the new revolutionalized age of B2B and online collaborative techologies.

Wednesday, February 18, 2009

Moving Affordablebooks to a new level

The excitement and thrill is building while the challenges of growing is up todate as compiled in my book at:

The road towards evolution has been fast paced the last few months thanks to the extraordinary efforts of our mentors and supporters. Never before in the last few years have I been so push to work smarter, harder, and creatively focused.

As we slowly develop our niche and our potentials hopefully it will give more infinite time to earn a living on a passion I do believe and love ever since.

But the greatest fullfillment is knowing that our readers base are fastly growing to enormous numbers which is what we desperately need to grow and survive. For us, it means that part of our social awareness of advocating for affordability amongst the limited income earner is an integral part of our economic recovery.

As we move to a new level welcoming more people to participate in our endeavors hopefully the vision of mentoring will be a realization.

Sunday, February 15, 2009

Kudos to Google, Yahoo and Microsoft on Canonical Tagging

Finally, the clean up on the internet is beginning. With a big thank you.

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Thursday, February 12, 2009

The New Role of Technology towards Change

When we were developing the marketing concept for Affordable Books, the dream was mere integration of technology in every aspect of the business model. Either it be sales, shipping, customer service, contact, marketing and even product development. For some, they thought it was really strange as what happens to telemarketing and other adminstrative functions. People even question why we had this huge idea of financial management online.

So in order to clarify, what we wanted was one goal in mind. Meeting the customers needs and expectations. It's like urgency and prioritization when people go online to find out about something, do a research or simply solicit more information.

Having an online business model is extremely hard in case some people think it is easy. Why, because you have to streamline and connect all the dots together in every part of your operations. Not to mention that we are simply a struggling home based micro enterpise and or for some biggies a nobody in the e-commerce industry. Yet, our leverage is listening to the market and actively connecting with the human emotion and need.

Cost savings, value and growth opportunites are big for us which is why our mission is simply centered on affordability. Realistically, we know the plight of limited earners as we live the same life.

Yet empowering the customer and informatively giving factual content and experiences are very important to our existence. Privacy, security and personalized treatment are big for us. We believe that no matter who, what, where and how the way we interact ultimately will be the same treatment as any other customer or individual.

As we grow together with our readers, we have the ideology of responsibility towards change and thereby still integrating technology in every aspect of our business model.

Friday, February 06, 2009

The Future of E-books - a new frontier in space

Affordability and simplicity were the basic ingredients I had in mind even before I started ADLE International. Simple is cool especially when it is short and sweet.

A lot of my compadre's in the bookselling world knows that I am a special fan of Kindle and the Sony Reader. Not only do I believe in the technology, I believe that books should not be more than 100 pages long. Unfortunately, especially today these high tech book devices are still on my santa's wish list. Someday I will be able to afford and buy them because right now it is about basic food, shelter and survival.

In the future, not only will people merely read books using devices or online, it will gradually shift towards downloading techie stuff. With the power of "I need it now" or today, the sense of urgency deficts the need of e-books. Some say it's the economy, it's the recession yet some say it's the internet as books now are on massive sale up to 70% nowadays. The shift has now started thanks to our first high tech blackberry carrying US President Obama.

As you see, some blogs have now been use to pitch selling a product or service. But gone are the times of telemarketing or auto sales gimmicks. You can entice, you can pitch or even scare people but the online consumer nowadays has become sophisticated, intelligent and very geeky.

A few months ago while finalizing our business plan, we wanted to tell my mentors that publishing books were not just centered on printing but on electronic technology. Hopefully, some of my great teachers (which I adore greatly) now understands that I am a bit of a fortune teller. Not than i know who will win the elections but a simple truth of being a reinforcer about the gradual shift to technology. If you are reading this blog right now, you are just part of the millions who are now blogging enthusiast as blogging has become greatly such an important tool and for some authors like me has become some sort of best selling book.

I remember a few months ago when we were planning on the release of "How do u integrate success in a small business book" one of the things I requested was that it was formatted to the Apple I-phone format. It took the publishers a while to really take me seriously because why in the world will a short, simple online journal like my book be even read in I-phone format. Yet, anyways they finally did it and the traffic rankings can speak for itself today.

The concept of e-books is very specific and target niche in case some of my detractors are still thinking right at this minute. Fiction use to be bestsellers but in the day of recession and depression, people want reality and the truth. Thus, was why my book was very specific on my travails during the business planning class because e-books are about gravitating towards a focus niche.

So in order to answer the clamor of the readers, we simply finally got the domain called, so that those interested to buy them in I-Phone formats can now easily find the link a lot easier.

And yes, the future of e-books will be a new frontier in space. As a matter of fact there are already some entrepreneurial wizards already getting the same color and lay-out we did.

Blogging, The New Trend in the Virtual Community

Originally blogs came from web logs, which are online journals for writing and journalism. They are supposed to be noteworthy insights into your book, your work as an author and best part is that they always have new content.

It is estimated that there are about 50,000 blogs added everyday but of course that was before the mass lay-offs where people are not at home mostly online. Boring blogs normally don't get noticed like reading a newspaper article using the magic click of the finger.

In today's social media and networking, blogs has definitely built a lot of relationships. Going down the blogosphere, people are less limiting ways to be in contact with their readers. I still believe in the educational value of blogs which is why I always encourage comments, feedbacks, RSS, and subscriptions.

One of the best supporters in blogging is
the no. 1 search engine of all time. Google spiders the heck out of your site and even establishes ranking. A lot of people don't know that Google's Book Partner Program is very philanthropic as they are supporting emerging authors by giving them traffic and exposure. But if you also want to make some money from your blogs, why not try reviweing books using an affiliate link ID or another way is through the Google Adsense program.

A lot of my friends from the past had jokingly told me about being a celebrity web blogger but they also know that I have been writing since Grade One in Elementary School. Back then, I started writing in my school organ called "The Light" in english about current events. In high school to college I wrote as a features editor for School again called "Rosarian" until eventually became a part time contributing poltical writer in some newspaper dailies.

I write because it is the best form of my own self expression of ideas over and above public speaking for motivational topics like "Social Enterprises" as a gesture of helping express the voice of the community and people.

What I have discovered in blogging is being "factual". Your topic must be specific so your reader can understand what it is all about in the first 5 seconds before they press that mouse.

But ultimately, the goal is to compile this online journals in an e-book format about my life and the legacy that I want to leave behind.

After all, this all started in the vision of mentoring young entrepreneurs in becoming great leaders of tomorrow. Thus created,
Affordable Books
, the frugal dude and How Do you Integrate Success Book in fighting for the rights of limited income earners, the disabled, seniors and the unemployed.

Monday, February 02, 2009

Hey Paparazzi Can You Ask Instead of Getting Smapshots

As any human being, we know what are the best angles for photography especially since I am not your typical hollywood celebrity ok.

I guess I should just re-acquaint myself with the press back in the old days. On a typical day waiting for the typical public transport that I now take I suddenly notice two paparazzo's trying to make a distinct snapshot. Oh yeah, I wasn't born in the old days as I know when I see one. But certainly, are they sure they are not wasting their film, oh sorry it's perhaps digital nowadays anyways.

The freaks followed to the regular cheap nearby pharmacy where I buy the usual one soda to kick my day with "caffiene". Nobody told no one about changing the trend to affordability and frugality, it just so happen on the right timing ok.

At least with us and those millions like us who live in poverty in America everyday, the only difference is that suddenly people are realizing how hard it is to be poor, limited income, powerless, nobodies and surviving day to day.

We were not trying to make a trend but we were merely stating our voices on how hard our lives had been. As they say, the only way for other people to feel another person's situation is when they live the same type of life and the same type of environment. It just so happen a new president got elected who knows what it is to live on the streets as he himself had the experience of doing it before.

The good news is that we know that this was not just all about politics. Change was also about society, about uplifting human lives, access to services, access to affordable products, universal health care and really caring for the oppressed disadvantage sectors of our society.

So rather than using "affordability" as a media blitz, think first why we use it in our business model while at the same time being an active voice about what needs to be done. Got it?

Inside Google Book Search: Magazines come to Google Book Search

Inside Google Book Search: Magazines come to Google Book Search

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Saturday, January 31, 2009

Chaos or Community, Please No Scapegoats for Bad Economics

Mainstream media author Holly Scklar once wrote a great book called "Chaos or Community" which talking points centered on poverty, seeking solutions not excuses and scapegoats about bad economics.

I remember reading the book talking about inequalities in economics where she cited that an example that 1 percent of America's rich had nearly much equivalent wealth to 95% of the bottom line. In these families, at least a fifth of the children lived in extreme poverty in the wealthiest nation on earth, America.

When we undercount poverty towards unemployment having even a job will not be the key towards getting out of extreme poverty. Thus in the unemployment environment ike today, economics is a good prescription for chaos as Holly describes in her book.

Hence, credit is due to the first week of the present administration as so far it understands having a sustainable development as it starts a new environment of pro-people, pro-jobs and pro-nature. Some people have the thinking that this is traditional washington politics but it is not as the greatest minds are in this economic team.

Back in the days when Martin Luther King was assasinated, he was assasinated while organizing one of the great Poor People's Campaign. King was trying to focus on stopping the ways we scapegoat on wealth redistribution. Thus ending how our financial system redlines discrimination by strengthening again the "Community Reinvestment Act" and creating more free trade zones might just be a good start.

And in final I commend the new president for enforcing the much needed laws on "Nondiscrimination". Society needs nondiscrimination laws enforcement and creating new ones without prejudice to race, culture, gender, national origin, ethnicity, religion, disability, marital status, sexual orientations, immigration status and or political beliefs.

Yes, Mr. President you can and you will as right now you have everyone on your side.

Alex Esguerra

Tuesday, January 27, 2009

Expressing your Voice as part of the 8th Habit during stressful recessions

In times like the present economic hardship and difficulties we face today, a lot of people look up to people they cherish and admire in order for them to get some tips on coping with their daily lives. Any author like the recently deceased John Updike who has profound influence on others represents leadership and vision.

During the course of studying lives of great achievers and leaders, we notice about a pattern and routine that made their significant contributions simply made notable and important. Through their persistent efforts and inner struggle, they have greatly expanded their four main human intellect and capabilities. the highest of these capabilities focuses on mental vision, physical discipline, emotional passion and spiritual conscience. Such manifestations also seem to prove the means of expressing their voice.

Vision is seeing a future state with the mind's eye. It is applied imagination. Things being created twice through mental and physical and then we begin the process of reinventing our own self.

Years ago when I used to give public speeches on entrepreneurship, I seemly represent my own desire, my dreams, my goals and future plans. Some people thought if they were just mere fantasies or reality. But in my own inner self, I know the immeasureable power and capacity I can in reinventing my own life. Thus, vision is infinite and is greater than history, greater than emotions, or baggages of the past. So when we talk about vision, we should always consider on what is "out there", what can other people see and their potential.

Just like when we we use to talk about affordability to the limited income earners at
was the time that the present was enjoying the fruits of the material world. That time we can only connect to real poor and the homeless people whom did not see the great recession coming. They have not even seen the bottom line yet. So as we travel to this new atmosphere of change, having the first african american president in the White House of the greatest nation on earth.

As any great achiever or philospher like Aristotle said, "Where talents and the needs of the world cross, therein lies your vocation" So as we create a new passion in our lives, perhaps finding our own unique talents, our special role and purpose might be that motication we need to get through life no matter how hard it is.

As we now move to seek a more deeper understanding of the challenges beneath it is just appealing for us us to look into the 4 major roles of leadership - Vision, Discipline, Passion and Conscience.

So no matter what horrible circumstances are in our daily lives today due to this stressful environment, it is such circumstances that we will find our own individual calling and true voice within.

Friday, January 23, 2009

Lowering but getting Insurance is a necessity today

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Quoted from:

Lower Your Insurance PremiumsFor many people, particularly those with a family that depends upon them, having an insurance plan in place is a necessity. With a policy in place, parents can take comfort in knowing that their children will be taken care of. Similarly, even if you do not have children, a life insurance plan will guarantee that your spouse is able to handle the financial burdens of your funeral and will also be able to afford to maintain the lifestyle you have built together.

Although insurance is a necessity for most, that doesn’t mean you have to pay high insurance premiums

Tuesday, January 20, 2009

Dreams of My Father, A Story of Race and Inheritance

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January 20, 2009 signifies the making of history in the United States almost 25 years after the assasination of Rights Activist Leader, Martin Luther King. In this great moment also translates the unsetimental and compelling memoir in his book, Dreams if My Father by Barack Obama.

The son of a black African father and an american mother searches for a workable meaning to his life as a black American with Asian roots from Indonesia, Kenya and Hawaii. Dreams of my father starts from the story when Barack loss his father through a car accident. This then leads to a emotional odyssey in a small town in Kansas to the family's migration to Hawaii, Kenya where he reconciles his divided inheritance.

Eventually we know that Barack Obama was elected 44th President of the Unites States on November 4, 2008 and is known for his bestselling books, "The Audacity of Hope" and "Dreams of My Father".

In page 51 of his book, Dreams of My Father he remembers coming across the pictures of a black man in Life magazine who tried to peel off his skin. Today starts a new era in race, gender and ethicity towards equality and freedom in America.

Hopefully, in the coming days there will be indeed changes to a once deeply racially moticated society towards free enterprise and market capitalism. May this be the start to signal that even the poor, under privilege nobodies, small businesses, disabled and ethic minorities have a right to be treated fairly in this new era.

As the new President takes over a deep chaotic financial mess may this dreams of his father lead him in making the right decisions towards prosperity.

Monday, January 05, 2009

Macworld convention in San Francisco without Mr. Apple

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After meeting some friends today for the Macworld convention we have all were amazed first on the real cold winter breeze coincides with the not so unusual crowd drawing people even at nearby hotels near the convention center.

In the fast years, this convention was really some spectacular event which droves a lot of hotel lobbies, bars and restaurants to be a real busy meeting area. Since the predominance of Apple and Steve Jobs aura is no longer felt, I guess the sudden chilly weather became more a talking point as it has never been this cold since 1999 when the stock market collapse 10 years ago during a recession.

Well, maybe will just have to wait on what the turn out exactly would be and if there will still be new tech toys to expect in the few days on a more quiet MACWORLD conference,

Pnoy Joins Cory at 61. Remembering The Fight to Democracy of the Aquino's in the Philipines

  Former President of the Philippines Benigno Noynoy Aquino III died Thursday at the age of 61 after being hospitalized in Quezon City, Phil...