Thursday, July 31, 2008

The relationship of Information to the Economy

If we look at a product, it has some kind of relationship to it's producer or seller, through the same way it is presented, made or sold. Thus, when we are are on a store either shopping physically or online, we compare and find out more about the products we see by getting more information.

So these days, the mechanics in the buying process or transaction relies greatly in the information exchanges through what we see and observe. The price can be an important part but really is determine between the buyer and seller of the product. Yet even in cases of reselling like used books, the information can be found in the subjects, categories, way of presentation, the quality in the item descriptions, standards, selling practices and expectations.

Hence, one of the most important part is getting informed and the way the information is dessiminated. By understanding what someone buys, pays, the demands are information relevant to our economy to once again make changes and then sell them again.

So as we today experience in the ill effects of a recession, it might not make sense to argue which fault is it that got us to the present economic predicaments. How we get back the industries on track when for example people now are not even using cars because of the high cost of gas and oil so that the investing community get backs the confidence to infused money and investments back to the economy will be the necessary actions.

As we have seen as the prices of gas and oil is going up, our income remains the same and flat, so are our capability becomes less to buy the things we need. We have even became very selective on what we buy as our income cannot meet our needs for goods and services.

The greatest myth about the economic behavior is that "money" is it's language. This language is the information in the goods and services but money must be noted as a mere part of the entire information. Business successes comes from the entrepreneur's ability to perceive wants and needs, and this perception relies on the the entrepreneurs' understanding of people and the environment.

Thus, the greatest part of the economic problem today in the United States is lack of information about people, what their daily lives are, what they are doing, what does the people want, how we can help achieve this need if we even listen, what are the state of their lives are where they live.

By underatanding the difference between an influential society than being affluential, the government and pillars of the industries must able to transform companies into being more informed and intelligient, support the work force and labor unions in coming up with better products that will eliminate emissions and waste, communicate with the employees about product and service quality and new ideas.

Alex Esguerra

Saturday, July 19, 2008

The State of Investing in "America's Recession" today

The United States in once again in a serious reality of recession making stocks tumble, real estate depreciates, housing foreclosures and devaluation of the US dollar, commodities and tangible assets alike.

Such perils were brought about by the long ordeal on the Iraq war, housing and credit crisis together with financial bank failures recently. As the Federal Reserve desperately tries all measures on injecting money into the system while creating inflation, another stimulus package is being debated in the House of Congress. With the onset of these events inter-related with the coming presidential elections, americans are having a difficulty to think that this is just a "normal" trend in the economy

Yet there are sauvy investors who can convert these into buying opportunities for stocks, ETF's and other investments. The trend today is merging towards ETF's which is now the equivalent of mutual funds as years before. Being a bull market, short term bonds are more easliy disposable than long term bonds.

Nevertheless, we should watch the prices of gas frequently and as well as other commodities. Markets unfortunately are very tricky and can be misleading sometimes so the best way is knowing what your are really investing into than just what we think it is or should be.

Should there be a real recovery, gas and oil should stabilize while some commodity prices go up.
The key is remembering the relevance of commodities together with the stock market as it is always the commodities which are the economic indicators than stocks.

Either one is a small or big time investor, it is always wise to ask what is my purpose of investing, how does it affect my life purposes and not what the money purpose is? An intelligent investor knows that when he/she invest, it has something to do with what they want to develop in their lives. Hence it is a question for oneself not a question for the financial planners and stock brokers.

Friday, July 04, 2008

Selling and Making Money Strategies, the Basics

Way back a few years ago, I was a frequent lecturer to a Direct Selling Association.

I have always emphasize the power of "Contacts". Sometimes,we are so engrossed with all the new innovative ways of customer acquisition or getting potential customers.

When I started selling in my youth, I sold to friends, classmates, neighbors, family and teachers. Not only did I know that I can influence most of them to buy, I also knew that they will pay me outright so that I can have the money to buy products again and create the cycle. It was the same people who gave me important word of mouth referrals to the network of people they know.

One member ask me about why not have a product cataloque sheet and or brochure later on when I was already doing retail. My intial reaction was that only until I have the adequate volume of products that I bring to my customers will I think about it. For me cataloques and brochures are promotional materials given to named or pool of distributors. It is intended to be left to the customer so that they can always refer to it when we follow up. It is not some kind of advertising presentation kit that is presented and then we take it back with us to show other people.

Selling with the concept of brand recognition could sometimes be a very selective process. My belief is that we must learn to affiliate with a company or companies that we believe have the products and service with great growing market demands. Because, the more popular a brand is, the consumer is more influenced in buying from them. As a strategy, we need to think about not moonlighting for a competing brand. We have to find the network that best suits our interests and our passions.

In shipping and order fullfillment, we need to be aware of quality control snd customer service. At the same time, even before we ship a product, we need to be very clear on payment and risk tolerance terms. Hence, it is also why we need to remit payments as scheduled to maintain good standing and to establish credibility and reliability. In todays' economic challenges, credit is very hard to find and maintain. So be prepared to incur penalties even towards a commission.

As to links, affiliates and exchanges, we have to set our targets. Create the picture you want and envision to be in a given period. If somewhere along the line, you gauge that targets are not being achieve then it might be wise to cut your affiliation as it will be merely wasting money. Give the benefit of time and doubt but if still it does not seem rewarding to the target goals then perhaps we have to refocus somewhere else.

Last but not least, we have to think about other perks and recognitions to our distributors, partners and customers. It could free consumption, shipping, discount perks, performance incentives and bonuses. More than ever if can be in verbal and written form of "THANK YOU".

Profit from sales of products can be very rewarding yet at the same augment our personal and business budget.

www.lifeandtimesofalexesguerra.com

A Higher Loyalty, Views, Perspectives

I Was a Top Clinton Aide. Here’s What I Think About Comey’s Book. - POLITICO an article I just read talks about another different perspectiv...